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About TODS
What Are They?

Tourist Oriented Directional Signs (TODS) are blue signs located on at-grade state and US highways. They provide directional information for tourist-related businesses and services.

Who Can Participate?

The TODS Program caters to a variety of Indiana businesses in the tourism sector. There are over 30 different categories

that comprise eligible business types. 

Sign Choices
TODS Specs

TODS are custom-made, 6-feet wide by 2-feet tall extruded panels with retroreflective blue backgrounds and retroreflective white wording and borders. Customers have four layout options when choosing TODS signage:


* — must be pre-approved by the Indiana Department of Transportation

The Cost
Monthly Lease Rate

Standard, 6-feet wide by 2-feet tall panels lease at $35.50 per month (per sign, per direction). Seasonal businesses only pay lease during the months they are open to

the public.

* minimum months of operation may apply


The actual TODS panel is your physical property. Thus, there is a one-time cost to fabricate and install these panels. TODS panels begin at $325. Full color logos are extra.

General Requirements

Businesses wishing to participate in the TODS Program must meet or exceed a number of general requirements, as determined by state and federal regulations.


InfoGraphic courtesy of

• Denise Bessler, The Destination B & B

We are so happy with our signs! Having professional quality signs make a big statement about your business — it gives you a professional image.

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